New Pics – Theo attends Hugo Boss launch in NY

Last night Theo attended the launch of the newest chapter in the story of Boss the Scent in New York.

Other attendees at the event included Boss model Anna Ewers and designer Jason Wu, both of whom were snapped with Theo at the event.

Credit: Jamie McCarthy / Getty Images Entertainment

Credit: Jamie McCarthy / Getty Images Entertainment

Credit: Jamie McCarthy / Getty Images Entertainment

Hopefully this mean a lot more seductive glances to come from our boy in the future, after all it was Boss that gave us this!

www.vanityfair.com

UPDATE: Hugo Boss just tweeted this

Breaking news: #TheoJames & @annaewers to star in the new #bossthescent for her campaign. Stay tuned #fragrance pic.twitter.com/7bDIOXELdO

— HUGO BOSS (@HUGOBOSS) May 11, 2016

So yes, looks like more Theo smouldering hotness for us all to come! Stay tuned for more!