Interview: Theo James Talks to People About being  the Face of Hugo Boss’ Latest Scent

We have 5 new stills! Two of them are from  Ynet.com which is in Hebrew. (If anyone know Hebrew and is willing to translate let us know)

m.ynet.co.il

m.ynet.co.il

Three of the new stills are released from People Stylenews. The shots are by renowned fashion photographers Mert Alas and Marcus Piggott, while Theo gives his best brooding looks.

www.stylenews.peoplestylewatch.com

www.stylenews.peoplestylewatch.com

www.stylenews.peoplestylewatch.com

The ad is described as “seductive and unforgettable,” it’s the images illustrate the “perfect balance between confidence and nonchalance,” and feature the star sharply dressed in a suit and tie, as he gives off the best Blue Steel vibes we’ve ever seen. (Seriously, though, he’s gorgeous.)

The seductive scent is touted as a mix of ginger, lavender and its hero ingredient, Maninka fruit, which also happens to be an aphrodisiac. So it’s no surprise wearing a scent — and this scent specifically — is a regular part of his everyday routine.
“I think how you smell is very important,” he tells PEOPLE. “I think it becomes a part of you as a person, and people recognize you for that smell.”

So where does the actor apply his fragrance? In a totally unexpected place, actually.
“I am classic,” he tells PEOPLE. “A bit on the wrists and then on the sides of the neck — the back of the neck is where it is, actually.”
Along with appearing in the print ads, James also stars in a TV spot for the scent, created by Oscar-nominated director Darren Aronofsky, and featuring music by The Weeknd.
In the sultry clip, the actor gets really intimate with the supermodel. Check it out below and find out exactly what happens after James sprays himself with the sexy new scent.

What do you think of the campaign ad? I never would of guessed that he applied the fragrance behind his neck.