Heinemann Duty Free Shops to Offer The Scent

New Fragrance THE SCENT By @hugoboss With #TheoJames and Natasha Poly
Photographed By @mertalas And @macpiggott

The new men’s fragrance by Hugo Boss, featuring Theo James, will be debuting at Heinemann Duty Free shops.  In July and August, the fragrance will exclusively be offered at the Duty Free Shops in International airports from Frankfort to Budapest. .In the first three weeks of July alone,  Boss The Scent has enjoyed immediate success  at Heinemann shops, becoming the top seller in men’s colognes in those stores.

When the fragrance has it worldwide premiere in September, not only will consumers be able to purchase the 100 ml bottle at retail stores, but also the entire line which includes aftershave, deodorant and shower gel.

So the big question for all the Theo Lovers is “How do I get this?”  If you are travelling and you are lucky enough to be at a location that has a Heinemann Duty Free shop, you may be able to find it offered there, or though their website, or app.  The campaign is also available on their Facebook page.  Passengers will also be able to place orders before their departures by visiting heinemann-dutyfree.com.  European travelers residing in Germany can also order via the internet and have the scent delivered to their home.

For the rest of us not so lucky people, we will have to wait just a few months longer.

To read all about the promotion, click here